Brand Campaign
LONG’S JEWELERS
FOR YOUR
LIFE’S STORY
With 142 years of knowledge, Long’s Jewelers knows happiness isn’t about acquiring things, but rather weaving meaning out of the chaos. Building from this insight, we created a campaign that embraced the desire to honor the moments and relationships that give joy and meaning to the journey. Because life is short and unpredictable, beautiful and weird. It’s an ordeal, a trip, and a freakin’ miracle.
Four words
They can tell an incredible story, break your heart, open your eyes. One of the most romantic and suspenseful stories of all time is only four words: Will You Marry Me? In this approach, striking four-word headlines, tastefully art directed, give meaning to this ride we’re on.
