Brand Strategy // Brand Campaign
TELEDYNE FLIR
FLIR MORE FEAR LESS
We developed the “Fearless” campaign, speaking to boaters’ caution in low-visibility conditions. Rather than avoiding night boating or adverse weather, FLIR customers can embrace every journey with confidence, knowing they have the dependability that cheaper alternatives lack. The campaign showcased real-world use cases, emphasizing FLIR’s trusted, high-quality performance in safe navigation for mariners, law enforcement, and commercial operators.
17% • 6.2M • 753K+
The campaign reaffirmed FLIR’s market leadership.
Resonating with commercial and recreational audiences while supporting dealer-driven sales conversations, there was a 17% YoY increase in organic branded searches for “Teledyne FLIR”, with 6.2 million impressions served across digital media channels, and in-store experiences creating an additional 753K impressions. Our focus on what serious boaters value most—quality, reliability, and performance, went a hell of a long way.