Brand Campaign
CARPET ONE
SEAMLESS IN EVERY WAY
The great thing about Carpet One is actually… a whole lot of things. From expertise, to state-of-the-art showrooms, to a pretty seamless shopping experience with Room Visualizers. It does add, as was our intention in this storytelling, to one thing: an incredibly simple floor-buying experience.
A masterclass I’d sign up for every day.
XR Virtual Production
Carpet One’s seamless shopping experience inspired us to find a way of telling their story that’s just as on point. So we explored the opportunity with Studio Lab, deciding their XR virtual production capabilities which blend real and virtual elements was an awesome fit. We then aggressively shot two spots in a day, making the most of our talent, paired with VR, AR, camera tracking and motion capture, to create these incredibly immersive and interactive environments. The output of these stories feel highly connected, as is Carpet One’s services. It was a great production and a heck of a class into what comprehensive XR provides for a fully virtual production.
