Brand Strategy // Brand Campaign
RAYMARINE
DARE THE DEEP
We spent a lot of energy around crafting a true narrative for Raymarine, one that evokes emotion, exudes confidence, that rings of truth, draws on trust, and builds brand affinity. A tall order, but once we came to understand that boaters simply want a trusted guide so they can make the most of their time on the water and ultimately experience the freedom of the ocean with confidence.
Our approach was a full brand refresh, a 360 campaign with influencer partnerships and a lens on the lifestyle of true boaters. And what was desperately needed was a position that mattered, Leave doubt in your wake, which spoke directly to the hearts of those who dare the deep.
(This campaign had a hell of a north star)
For some, the ocean’s siren call is too tempting to ignore. Because beyond the shallows lies a sense of unrivaled freedom. The chance to leave the everyday in your wake.
At Raymarine, we give those who dare to set their course into the unknown the tools to navigate it with confidence. For 80 years, we’ve built rugged and reliable marine electronics that never leave you high and dry.
We’re your trusted guide beneath the surface, above the clouds, and over the horizon. Because we believe that no adventure is complete until you’re able to share it, back on dry land.
You can’t control nature, but when you have the most reliable marine electronics on your side, even the ocean can be bent to your will.
Brand Ambassador Campaign
U.S. COAST GUARD
A STAMP OF APPROVAL AS GOOD AS IT GETS
The fact that the U.S. Coast Guard relies on Raymarine only reinforced our message that we deliver an incredibly trustworthy product, so having them as brand ambassadors and weaving their story into our narrative spoke volumes to our audience.
Brand Ambassador Campaign
RAYMARINE PROS
THESE SEASONED PROS CAPTAINED OUR STORY
WITH PRECISION AND GRACE
We worked closely with a wide network of pro ambassadors and influencers to show just how well Raymarine’s equipment holds up, even in the toughest waters. Using as much of these nimble productions as possible, we created several series of story telling, launching a layered campaign of smart and useful content.
10M • +7% • 79%
So much more than the work to celebrate here.
With our first push we created over ten million impressions at top targeted marinas. Which led to an increase of 7% across platforms of total social followers, with YouTube leading at +15%. Driving search to find a dealer, up 79% monthly on average (over 6,200 monthly accounts). It’s validation that brands still have strong communities, our job has always been bringing them together.