Design Services Launch // Brand Campaign
BOSTON INTERIORS
BUILT AROUND YOU
Customization is at the core of what Boston Interiors does. In fact, you might even see yourself embedded directly into the mood board when you come to their showroom. Because the truth is, they can’t dream up your perfect space without infusing you into the process.
40,672 • 120 • 7000%
That’s a campaign worth bragging about.
There were 40,672 new users to the Design Studio Landing Page during the first 120 days, and these are users that have never visited the website or shopped e-commerce before. That’s a 7000% increase in page traffic, not too shabby.
The fun part of big swings is finding a way to deliver.
Life size mood boards was an idea that we got really excited about making, so we explored and dreamed up what that might actually look like. Then we beat up on it, refined it, and aligned on the final treatment. In our minds, customizing a room around a person is a very personal experience and mood boards are an extremely tactile exercise, so for this execution we decided that a practical photo-shoot was the right way to go. A lot of work, yes, but a passion of love, for sure.
