Brand Campaign
FIDELITY
AS YOUR LIFE CHANGES
The brief lead us to a common theme in this category, as life changes help your finances keep up. So we thought a powerful way to get there would to be to use real people celebrating their lives, connecting their pasts to who they are today.
Turning a simple idea into a memorable story
Start to finish we fussed about every detail to get this story just right, from storyboards to director’s treatments to transforming a location. We even went late in to the night with talent rehearsals to get the timing tight as we set out to do this one shot, in camera. The final cut proved different but this was as good a production as we could’ve asked for.
