Brand Campaign
FIDELITY
AS YOUR LIFE CHANGES
The brief lead us to a common theme in this category, as life changes help your finances keep up. So we thought a powerful way to get there would to be to use real people celebrating their lives, connecting their pasts to who they are today.
Turning a simple idea into a memorable story
Start to finish we fussed about every detail to get this story just right, from storyboards to director’s treatments to transforming a location. We even went late into the night with talent rehearsals to get the timing tight as we set out to do this as a one shot, in camera. The final cut proved different but this was as good a team and production as we could’ve asked for.
